96.7 WOW FM — CJWV-FM

Peterborough(ON)

Now playing I Want To Come Over - Melissa Etheridge

on air

About

96.7 WOW FM (call sign CJWV-FM, formerly Oldies 96.7) is a commercial radio station broadcasting from Peterborough, Ontario, serving Peterborough County and the surrounding Kawartha Lakes region. Owned and operated by My Broadcasting Corporation (MBC), it broadcasts a Classic Hits / Variety Hits format, targeting adults aged 35 to 64.

In July 2026, MBC officially rebranded the station under the core concept "Hustle and Heart." To broaden its appeal, the playlist evolved beyond '60s and '70s pop-rock to feature iconic hits from the '80s, '90s, and early 2000s alongside local news coverage.

"Anchored by its slogan 'Just. Great. Songs.', 96.7 WOW FM combines classic pop-rock, mainstream hits, news updates, and community coverage."

The main rotation features timeless tracks from world-renowned artists balanced with popular Canadian Content (CanCon) favorites.

Why Listeners Choose 96.7 WOW FM: Regional Comparison

The station retains its audience by pairing familiar hits with strong local coverage and regular regional news updates.

Station	Format	Key Differences
100.5 Fresh Radio (CKRU-FM, Peterborough)	Variety Hits / Hot AC	Focuses on current chart-toppers and modern pop-rock. In contrast, 96.7 WOW FM leans heavier into '80s–'90s classics and dance hits.
Pete 99.7 (CKPT-FM, Peterborough)	Adult Hits	Plays hits spanning from the '80s to today. 96.7 WOW FM sets itself apart with morning drive interaction and dedicated local news.

Pros & Cons

✓ The Good

Community Focus: Supports local charity events, covers Peterborough Lakers games, and delivers reliable city news.
Diverse Playlist: Seamlessly blends classic rock, '80s synth-pop, and '90s alternative.
Listener Interaction: Accepts SMS requests and hosts regular giveaways for regional sports events.

✕ The Not-So-Good

Midday Repetition: Core rotation tracks can repeat during extended workday listening sessions.
Signal Range: The 7 kW transmitter delivers a clear signal locally, but reception weakens heading toward neighboring areas like Lindsay or Cobourg.

Listening Test Note

An extended test of the online stream delivered a stable 128 kbps feed with no buffering issues. The morning show keeps talk segments brief, balancing listener messages, weather, traffic updates, and local council news. The music transitions smoothly across eras and genres. While minor track repetition occurs over long listening sessions, the station offers a reliable, balanced background mix for workplaces and daily commutes.